How to Handle Your Meta Ad Account: Simple Do’s and Don’ts

 Running ads on Meta—think Facebook and Instagram—can help you reach thousands, even millions, of people. But one misstep can trigger Facebook and Instagram account restrictions, causing ads to stop, billing glitches, or even account lockouts. The good news? Most of these issues are easy to prevent and resolve with the right approach.



Common Challenges That Can Lead to Restrictions

  • Ad accounts or Business Managers may get flagged if Meta suspects policy violations or suspicious activity—like creating many accounts from the same device or email. 

  • Your Instagram profile might suddenly show the wrong age, or features may be blocked if Meta’s system doubts your identity. 

  • Payment mistakes—like funds going into the wrong account or campaign—can throw everything off track.

How to Fix and Prevent These Problems

1. Stick to a Single, Verified Business Manager

Using one verified Business Manager reduces suspicion and helps keep everything clean and simple. 

2. Verify Your Business

Upload official documents, IDs, and verify your domain. This shows Meta your business is real and trustworthy.

3. Appeal Restrictions Thoughtfully

If an ad, account, or feature is blocked, use the appeal process. Clearly state what happened and explain how you've fixed things.

4. Resolve Age-Related Instagram Blocks

If Meta has assigned the wrong age to your profile, you can upload ID proof to correct it. Ensure your Instagram is linked to your Business Manager too.

5. Fix Payment Issues

Contact Meta support when funds are added to the wrong account or campaign—and ask for a refund or reallocation.

6. Use Clean Devices and Networks 

Avoid setting up new accounts on the same device or network as previously restricted ones. This lowers the risk of being flagged again.

Best Practices Going Forward

  • Don’t create too many ad accounts or Business Managers—it looks suspicious. 

  • Always verify both personal and business accounts to build credibility. 

  • Avoid sudden spikes in activity, like sending tons of friend requests or logging in from many devices at once. 

  • Double-check payment details before adding money to campaigns to avoid errors. 

  • Keep ad activity consistent and transparent so Meta learns to trust your account. 


Final Takeaway

Facebook and Instagram account restrictions can feel sudden, but most stem from patterns Meta deems risky. The way to stay smooth and safe is simple: keep your setup clean, verify who you are, handle payments carefully, and appeal with clarity if needed. With these steps, you’ll keep your ads running—and avoid frustrating halts and bans.

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